The case against Art "Judas" Modell

The 15 finalists for the Pro Football Hall of Fame were revealed on Sunday, and, notable to us Cleveland fans, was that Art Modell was not among them.

When Joe Cleveland read the story, he cheered like the Browns had just scored a touchdown or the Cavs had gotten a win. Sure, those things have been pretty rare lately, but you catch my drift.

It amazes me every year that a guy like Modell can continue to garner interest in the Pro Football Hall of Fame. Only once has Modell become a finalist. Thanks to the efforts of Plain Dealer Browns writer Tony Grossi, he was passed over. But, it seems like he's always on the preliminary list for Hall of Fame consideration, and it baffles a guy like Joe Cleveland.

What exactly did Modell do that was so noteworthy? Everything I can think of was pretty negative.

First and foremost, he moved a franchise with one of the deepest NFL traditions with a rabid fanbase to a different location. The man moved the Browns to Baltimore because he was broke. Why was he broke? Because he was (and is) a poor businessman, plain and simple. People can blame the City of Cleveland for not building the Browns a new stadium when Jacobs Field and Gund Arena were built, but the fact is, Modell voluntarily took over control of Stadium Corp. from the City of Cleveland and had an iron-clad lease. Plus, he turned down the opportunity to get in on the Gateway project, focusing on trying to remodel and refurbish his current stadium, until he saw the "palaces" being built for the Indians and the Cavs, and all the revenue it generated, along with the sweet leases their team's owners got for moving into those new stadiums. Also, it didn't dawn on him until later that his biggest tenant, the Indians, would be leaving his stadium, and right when they were on the cusp of becoming a winner.

He's probably the only NFL owner to continually be in the red every single year. I could take over an NFL team and make money without even trying. Modell continually was broke. Why? He can only blame himself.

Moving the Browns is a bad enough sin on its own and should immediatly strike down any conversation about the man being an NFL "immortal." He's an immortal jackass, but not an immortal.

Secondly, he fired one of the greatest coaches in football history in Paul Brown. You don't fire a guy like Paul Brown! Paul Brown revolutionized the game of football. He changed the way people coach the game and the way people play the game. He invented the screen pass, the draw play, the messenger guard system that paved the way for those helmet-to-helmet devices all QBs have (by the way, he invented that, too. Look it up. He put a speaker in QB George Ratterman's helmet in 1956 during a preseason game, but unfortunately, the signal kept picking up the police and cab radios so it was scrapped), coaches calling plays, scripting plays, the passing game, you name it. The man was ahead of his time, and that was why his Browns won NFL championships seven times in his first 10 years and lost in the championship game the three other times. He even got back to the NFL Championship game (1957) after a mediocre 1956 season thanks to his drafting of the great Jim Brown, but lost.

Then, Modell bought the team and decided to stick his nose into things. Brown didn't like that. Brown had supposedly lost the ear of his team, and, after a decent 1962 season, Modell fired him. Sure, the Browns recovered to win the 1964 title under Blanton Collier, but they haven't won a title since.

Modell stubbornly refused to hire a legitimate personnel man. Whenever he did (George Hadhazy, Ernie Accorsi), the team would see immediate success. However, Modell continued overstep his bounds and wound up running these guys out of town.

Modell, on the eve of the 1970 season, traded his Hall of Fame receiver, Paul Warfield, for Mike Phipps. Phipps was God-awful; Warfield went on to become a champion with the Miami Dolphins. Coincidentally, the Browns (after some decent seasons in the early 1970s) spiraled into mediocrity until a guy named Brian Sipe and a coach named Sam Rutigliano came along with a season for the ages in 1980, which only ended in heartbreak.

Modell's players constantly held out for more money because Modell had underpaid them, or broken his word on contracts. Holdouts by Frank Minnifield and Webster Slaughter helped derail the Browns' playoff successes of the late 80s as the 1990s came aboard.

Modell hired Bill Belichick, but it was before Belichick was truly ready to become a head coach. He passed on Bill Cowher, who wound up leading the rival Steelers to immediate success. Belichick, meanwhile, alienated most of the team's fanbase with questionable in-game decisions, questionable personnel decisions and a notable feud with popular Bernie Kosar that wound up leading to Kosar's PR-disaster mid-season release in 1993.

Modell decided he wanted to make a big spash in free agency, so he borrowed a ton of money to sign Andre Rison. Rison was a poor fit with Belichick's team and rubbed fans the wrong way with his Diva attitude. Meanwhile, Modell couldn't pay off his loans. It was a prominant reason why Modell, as he famously said, "had no choice" but to move the team.

Heck, he even tried to move his team in the 1970s ... to STRONGSVILLE! Modell purchased a plot of land that he threatned to build a new stadium on if Cleveland didn't cow-tow to his demands. In the end, it proved to be a giant bluff, and both parties came to (what they believed to be) and equally beneficial agreement.

I could go on. Modell ran off Marty Schottenheimer (his most successful coach besides Collier) by sticking his nose into football business. Modell ran off Forrest Gregg, who wound up taking the Bengals to the Super Bowl (something that was sure to stick in Modell's craw, since Paul Brown founded and ran the Bengals). Modell hung on to Sam Rutigliano too long, and his decision to move the team helped derail any momentum the football team had gained by qualifying for the playoffs in 1994 under Belichick. And, let's not forget the shabby condition his stadium was in. It constantly needed work, and the playing surface was also terrible. It was HIS stadium because of HIS decision to take over Stadium Corp. from the city. He probably thought that controlling the stadium revenue would help him make money. He was wrong.

Now, let's dissect what people believe Modell did right.

A myth is that Modell helped create Monday Night Football. Roone Aldridge of ABC Sports created Monday Night Football. All Modell did was volunteer his team and his stadium to host the very first installment. Modell was on the committee, but it wasn't his decision or his brainchild. He wasn't against the idea, but so were other people. A Hall of Famer is not created because he "agreed" with a decision to start a Monday Night game and then lobbied for his team to host it.

Another myth is that Modell helped smooth over the AFL-NFL merger by volunteering the Browns to join the AFL teams in the new AFC. Modell had stubbornly rebuffed any chances to jump ship during a highly-contentious negotiation session between the two leagues but finally did. Modell's motives was that he felt that his Browns (which had recently won an NFL championship, mind you, and were starting to regain that postseason mojo in the late 60s) would come over to the "weaker" AFC and dominate. Unfortunately, his good friend Art Rooney, who jointly with Modell decided to take his Steelers to the AFC, would be the one to dominate in the 1970s after many, many years of moribund play. Also, the Colts (who were the other team to jump to the AFC) qualified for the first true NFL Super Bowl in 1970 and won. It was Modell's idea, but the others who joined him reaped the rewards while Modell ran his team into the toilet.

Modell helped introduce revenue sharing to the league (debatable) and helped negotiate lucritive TV deals for the league (probably true). He was on the television committee for a lot of his later years in the league, and during that time, the NFL's marriage with TV exploded, to the point to where networks are paying billions of dollars for the right to broadcast the games and games are now on five different networks (two cable) and playing in prime-time three nights a week. But, in reality, that's something that helped his fellow owners get rich and didn't really pay any true dividend to the fans, other than an oversaturation of the market. You shouldn't take a spot in a Pro Football Hall of Fame from a deserving player because you helped make your fellow owners rich because of some TV deals. That's just ridiculous.

The myth that Modell voluntarily gave up the Browns' name, colors and lineage to move to Baltimore is also asinine. The NFL FORCED Modell to do this because of the threat of lawsuits and injunctions filed by the City of Cleveland and Browns season ticket holders. The entire move itself was a giant black-eye for the league, especially when Modell was such a huge critic of guys like Al Davis and Bob Irsay, who moved their franchises to different towns. He angered a lot of his fellow owners by going back on his word and moving his team when he always so outspoken against franchise relocation in the NFL.

A new nickname and uniforms would have cost Modell money, and the money Baltimore paid him to move had just helped him break even. He didn't want to spend any more than he had to. which included consultants for the nickname, color scheme, logo, mascot and uniform design. A "Name the Team" contest also cost him and his staff a lot of man hours to sift through the ideas. Besides, you think he wanted to voluntarily give up the one thing he paid for back in 1961, which was the BROWNS franchise and lineage? The NFL forced Modell to do this as a compromise to placate Cleveland (while also promising a new franchise would begin play there in three years, something the NFL never did and hasn't done since). Modell was also forced to play money to Cleveland and their season ticket holders, buying out his silent partners Bob Gries and Al Lerner, along with paying some of his fellow owners to allow him to move. In the end, he would up right back where he started -- broke, and teetering with being out of football.

In the end, Modell wound up selling his team (something he stubbornly refused to do in Cleveland) to a billioniare named Steve Bisciotti. With Bisciotti as his partner, the Ravens won the Super Bowl in 2000 (giving Modell his long-awaited Lombardi Trophy) while also turning most of the football operations over to Ozzie Newsome. Three years later, Bisciotti bought out Modell, leaving him a 1 percent interest in the team that is by and large an honorary thing.

Modell begged and borrowed his way into the NFL when he bought the Browns (mostly with loans) and continued to run his team into debt until he finally found a billionaire to buy him out. He actually had a billionaire who wanted to buy him out in Cleveland in Al Lerner, but Modell refused. Today, the Lerner family owns the Browns, while Modell's family does not. And, that's what he gets.

He was a poor businessman before, during and after his tenure with Cleveland and into his tenure with Baltimore. For that, he does not deserve to be rewarded with a bust among such great legendary players and other contributors to the NFL. He deserves to die, alone, as a martyr, and that's all he deserves.

The day that man dies will be the cause of a big celebration in Joe Cleveland's house, that's for sure. And, if Modell ever sneaks his slimy way into the Pro Football Hall of Fame, posthumously or not, Joe Cleveland will NEVER, EVER step foot into that building in Canton again. And, I'm sure he's not alone in that thinking around these parts.

But, that's just my opinion. Differ if you like, but remember, until next time ... Cleveland Rocks!