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Tuesday, January 28, 2014

Mr. Bungle?

The Cleveland Browns head coaching search was so long and exhaustive, it seemed to take on a life of it's own.

I'm sure someone created a Twitter account for the Browns' 2014 head coaching search. They've already created one for the I-480 bridge, "The Three Stooges" (the moniker bestowed upon owner Jimmy Haslam, CEO Joe Banner and general manager-in-hiding Mike Lombardi) and "The Factory of Sadness" (what comedian Mike Polk Jr. referred to FirstEnergy Stadium as during an epic rant in the midst of a forgettable 2011 season).

The national media had a field day with it, because as we all know, any chance to further embarrass Cleveland is too hard to pass up for the ESPNs of the world. The Browns organization was referred to as "toxic," among other adjectives, by coaches who dropped out of the running or various other league sources.

Finally, after 24 long days and at least 10 candidates interviewed, the Browns introduced former Buffalo Bills defensive coordinator Mike Pettine as the 15th full-time head coach in franchise history. He also becomes the 7th full-time head coach hired since the franchise came back to Cleveland in 1999, which means Browns' head coaches last here an average of 2.2 years before they are fired or leave.

As expected, the hiring of a coach like Pettine, a widely respected coach in NFL circles who worked his way from being a great high school coach into an NFL head coach in 10 years, was universally praised. The Buffalo media and fans were upset that they were losing a coach of his caliber. Reports out of Baltimore -- where the Ravens gave him his first coaching job -- were equally favorable, as well as from New York, where Rex Ryan took Pettine with him and made him his first defensive coordinator. However, the journey to get to Pettine -- a coach the Browns could have hired three days after Rob Chudzinski was fired because his Bills did not make the playoffs -- is still a head-scratcher.

The decision to bring Pettine in and ultimately hire him is probably because Haslam took over the search himself. Unfortunately, Banner and Lombardi butchered this search from the rip, and the longer it drug out, the worse it looked for the CEO and his puppet GM.

Ultimately, the one who looks the worst (and will be blamed by the Cleveland media who never liked him to begin with) is Lombardi. When Lombardi was being touted as the Browns' next GM under Haslam and Banner, Lombardi leaked to his cronies in the national media that whoever brought him in would have their choice of either Nick Saban, Chip Kelly, Bill O'Brien or Josh McDaniels as the new head coach. He also talked up Doug Marrone, the former Syracuse head coach who wound up taking the Buffalo job and hired Pettine as his defensive coordinator. And, two coaching searches in two years later, none of those guys are the head coach of the Cleveland Browns.

It appeared early on that McDaniels had the inside track on the job, to the point that many figured that it was his job to lose. Whether McDaniels withdrew after his interview because he wasn't Haslam's No. 1 candidate, or whether McDaniels was assured by Robert Kraft that he is the heir apparent whenever Bill Belichick retires (which could be within the next couple of seasons), or whether McDaniels didn't want to uproot his family after settling into the Boston area, or whether he believed that Browns job was as "toxic" as some felt, we'll never really know. It was probably a combination of all four of those reasons. At any rate, Lombardi's golden boy was out, which had to make his seat even hotter than before.

Banner brags to everyone who will listen how he found Andy Reid and turned him into a great NFL coach. Reid wasn't even a coordinator when Banner's Eagles interviewed him -- the only NFL team that did interview him -- and hired him in 1999. Reid took the Eagles to the Super Bowl and kept them relevant before he was unceremoniously fired last season. He quickly found a home in Kansas City and turned the Chiefs from the NFL's worst team into a playoff contender in one season. So, when the Browns were bringing in unknown guys like Ben McAdoo, who was Green Bay's quarterback coach, it had Banner's fingerprints all over it. McAdoo wound up becoming the offensive coordinator of the Giants, which is probably a better job for him than the head coach of the Browns.

Haslam fell in love with Adam Gase, the young Denver Broncos offensive coordinator, because of his connection to Peyton Manning. Haslam has made it clear that Manning can have a job within the Browns organization as soon as his playing career is over if he would like it. The two became close because of their University of Tennessee connections, and as Manning praised the young offensive guru, the more interested Haslam became. But Gase never interviewed with the Browns. First, he declined interview requests during the first week because he wanted focus on his team's run to the playoffs. Then, after the Broncos reached the Super Bowl, he finally got around to telling Haslam that he might as well not even wait until Feb. 3 to interview him because he wasn't going to take the job.

Seattle defensive coordinator Dan Quinn, who bears a striking resemblance to Pettine, did interview during that first week and quickly became a hot target as his Seahawks made their run to the Super Bowl. But, after spending several days with Pettine last week and dragging things out, it became clear that the Browns had a choice to make.

Do they give Pettine the job, who said that if he wasn't going to get the offer, he would take himself out of the running to be fair to the Bills? Or, do they wait for the Super Bowl to over and offer Quinn the job? Either choice would have been good. However, it would have been a gamble to wait for Quinn. While Quinn said he was interested in the Browns job, a lot could change between now and the Super Bowl. Quinn and the Seahawks could win the Super Bowl and Seattle could offer him more money and a better job title to stay put. He could simply determine he loved coaching his young defense in Seattle and wanted to stay. Or, he could say (like Gase did) that he didn't feel ready to be a head coach yet and would wait. If the Browns waited and Quinn said no, it could have been fatal. Pettine would not be a fallback choice. Most of the other candidates they interviewed either took different jobs or simply took themselves out of the running.

They may have had to settle for Atlanta offensive coordinator Dirk Koetter, ex-Tampa Bay head coach Greg Schiano or former Ohio State head coach Jim Tressel (who was gaining a grass-roots push to be considered a candidate from local football fans). The hiring of either Koetter or Schiano, who were both interviewed days before Pettine got the job, would have went over like a fart in church, and hiring Tressel would have looked embarrassing because of the fans' push for the team to hire him.

Banner and Lombardi appeared to be so sold on Pettine that one of them (probably Lombardi) reached back out to McDaniels the day before Pettine was hired to see if he was serious about taking himself out of the running. And, Banner wasn't shy about his praise of Quinn during the Pettine introduction, but said they couldn't risk waiting until after the Super Bowl when they had a coach in their laps that they really liked. Also, like he's been at just about every major press conference, Lombardi was conspicuous by his absence at the Pettine press conference.

Hopefully, Pettine becomes the head coach who can lift this franchise too the next level. Pettine, who bears a resemblance to former pro wrestler and NFL player Bill Goldberg, won skeptical fans over when he talked about holding players accountable for their mistakes, how they needed to "bloody their nose a bit" if they wanted to compete for an AFC North title, and how nothing he could say in his introductory press conference would really win over the fan base, that they'd have to do their talking with how they play on the field and win games. By saying he wasn't about winning press conferences and more about winning games, he essentially won the press conference.

Pettine has a reputation for being a no-nonsense kind of coach. His players respect him, fear him and love him. His nickname is "Blunt Force Trauma," which had to get Browns fans fired up. Jets linebacker Bart Scott, who followed Ryan and Pettine to New York from Baltimore, couldn't stop praising him. And, while the Bills went 6-10 this past season, it certainly wasn't the defense's fault. Pettine turned the Bills into the hybrid 3-4 defense that Haslam and Banner prefer (the same defense that Ray Horton ran here last year) and got tremendous results. He coaxed a comeback season from Mario Williams by lining him up both as a down lineman and at linebacker, depending on the situation. He turned Kiko Alonso into the NFL's Defensive Rookie of the Year.

And, while Browns fans remember the Bills giving up 37 points in that Thursday Night game in Cleveland, they forget that 14 of those points were the result of a punt return by Travis Benjamin and an interception return by T.J. Ward. And, Brandon Weeden only threw two truly great passes in that game, and they were on back-to-back plays and resulted in a long touchdown by Josh Gordon.

Pettine's first challenge was hiring a staff. He was able to get a few of his Bills' assistants to come to Cleveland and be his defensive staff, such as Jim O'Neil as the new defensive coordinator, and retained Chris Tabor to be the special teams coordinator. It appears, as of this writing, that former Washington offensive coordinator Kyle Shanahan is the front-runner to be Pettine's offensive coordinator, with Oakland running backs coach John DeFilippo and Dallas offensive coordinator Bill Callahan also as contenders.

But the hiring of Pettine and Haslam's increased role in the search may have put the target squarely on the backs of both Banner and Lombardi. Banner attempted to alleviate some of the tension by making a "Three Stooges" joke to start Pettine's press conference, saying that "since Mike and I are Larry and Moe, we needed a Curly. And there's not many Curly's around, but we found one in Mike Pettine." The joke worked, but I'm sure Banner's seat is getting a bit warmer than it was.

The team announcing that Ray Farmer, the assistant GM, would not be taking the Miami GM job only seems to solidify that that Lombardi will be the next one fired. Farmer's interview with Haslam was so good two seasons ago that he created a position for Farmer on the staff, essentially promoting Lombardi from VP of Player Personnel to GM so there could be an assistant GM.

The bizarre saga of receiver Davone Bess only makes Lombardi look worse, since it was he who traded for him and then suggested re-signing him to a lengthy contract extension. Banner admitted that the Browns did not know about Bess' arrest and hospitalization a month before the trade was made, which means that somebody did not do their due diligence on the subject. Sure, you can blame the Dolphins and Jeff Ireland (who is out of job now) for withholding that information and dealing the Browns some damaged goods. But, it's buyer beware in the NFL.

Many of Lombardi's moves during the season deserve to be questioned. The signing of a wide receiver of the Green Bay practice squad, who showed up to Berea with a torn ACL, was a bad one. Because the Browns purchased a player off an opposing practice squad, they had to (by rule) keep that player on the 53-man roster for three weeks. So, that player took up a roster spot for three weeks before he could be placed on injured reserve. Not very good.

Last year, there was dischord between the front office and the coaching staff and the result was a 4-12 season, a seven-game losing streak to end the season and the dismissal of the head coach, the offensive coordinator and the defensive coordinator. I'm sure Haslam will now hold Banner and his cronies more accountable for the support they give Pettine and his staff, because the national perception was that they did little to support Chud and his staff.

Pettine will get more than one year for sure, unless the Browns go 0-16 (God, let's hope not). The fanbase is restless, and many loyal season ticket holders are ready to put their wallet where their mouths are and not renew. The Browns will have a remodeled stadium next year, a new coach and coaching staff and some new players, even perhaps a new quarterback (although Pettine loves Brian Hoyer and said he'd open training camp as the starter). If there was ever a make-or-break season for the Cleveland Browns, the 2014 season is it.

It seems unlikely that Cleveland fans would treat the Browns like the Indians, where years of years of dischord between the team's front office and the fan base resulted in low attendance numbers for a team that had hired a marquee manager and won 93 games, even qualifying for the postseason. While season ticket and advance ticket sales may spike this season, it probably won't be anything earth shattering. It will be up to the Indians to prove to the fans that they are, indeed, committed to fielding a winning product every single season.

The Browns have never had to prove anything to the fanbase, other than just show up in July for training camp in those brown jerseys and orange helmets and then take the field in early September. That's pretty much it. The fans have desperately proved to the NFL that they can support a team after it was stolen from them in 1995, but I think we've proved enough. We've proved that we're extremely passionate about the Cleveland Browns. We're very angry and not shy about spewing it on message boards or on Twitter or Facebook or in blogs such as this one. But, we continue to go back like lemmings on their death march to the Stadium every Sunday because we hope that "this year's gonna be the year we turn it around."

At least with the Indians, fans are still passionate about them. Hatred or criticism can be construed as interest, and I'm sure the Dolans and Mark Shapiro do that. With the Cavs, the team has been so bad for four years and continues to struggle that the fans have begun to not care about them -- just like they did before LeBron James was dropped on our doorstep in 2003.

2014 is a big year for Cleveland sports. The Indians have to prove to their skeptical fans that last season wasn't a fluke (like 2007 was) and sustain winning. The Browns have to prove that their heads aren't up their collective asses and actually put a winning product on the field for once. The Cavs just have to regain their relevance locally, and trading for Luol Deng was a good start, but it hasn't translated into wins. They may have to do something drastic, like running GM Chris Grant and head coach Mike Brown out of town after the season is over. Bringing Brown back three years after firing him wasn't a very popular move locally to begin with, and it's only gotten worse as the team plays worse.

In case you were wondering about the title to this blog, it's a reference to Mike Patton (whose name sounds very similar to Mike Pettine's). Patton is known mainstream as the former lead singer of Faith No More, who had that hit song "Epic" back in the early 1990s. But he also (at least to fans of music and heavier music) is known as the front man for his side project, Mr. Bungle. He also wore a Mr. Bungle T-shirt in the video for "Epic," which was played everyday on MTV for about a year.

Basically, Joe Cleveland can only hope that I'm not referring to Mike Pettine as "Mr. Bungle" when the games are being played this season. Because the Browns front office, while also living up to their "Three Stooges" moniker, really Mr. Bungled this coaching search from the rip. Hopefully, they stumbled into their diamond in the rough, because I don't know how much more of this we can take as Browns fans.

Until next time, remember that Cleveland Rocks!