A Banner New Year?

First of all, here's wishing you and yours a very Happy New Year. Hopefully 2013 is a better year for you than 2012 was.

Joe Cleveland wants to thank all of you for taking the time to visit this blog whenever I update it. I got a lot more readers in 2012 than in 2011, so hopefully, things can keep taking off for Joe Cleveland in 2013.

The new year is only a few hours old, but I felt it was worth doing my first update of the year about what transpired just 24 hours ago and what could transpire during this week for the Cleveland Browns.

Shortly after a 24-10 loss to the hated Steelers at Heinz Field, in a game that was started by practice squad quarterback Thaddeus Lewis and where the leading rusher was a guy who was only active in one other game during his two-year stint with the Browns -- Brandon Jackson -- and where the longest run from scrimmage was by a backup safety. Despite all of that, the Browns were competitive until the bitter end and didn't back down when the Steelers tried to intimidate them with some extracurricular activities as plays ended.

It was fitting that the final offensive play of the Pat Shurmur era came when a quarterback named Josh Johnson -- who had been on his couch the entire season before the Browns placed a desperate call to him last Monday -- was leveled on a blitz by Lawrence Timmons past a rookie guard, Ryan Miller, who had never even played a single snap before that possession started, and Johnson fumbled. So ended the tumultuious two-year tenure of Pat Shurmur as the head coach of your Cleveland Browns.

The ax came swiftly and decisively on New Year's Eve morning. New owner Jimmy Haslam III and Joe Banner, as expected, fired both Shurmur and general manager Tom Heckert. Both were hired by departed president Mike Holmgren under the guise of absantee owner Randy Lerner -- Heckert a year earlier than Shurmur.

Joe Cleveland believes that both firings were the right choice. However, I've got to give Shurmur (begrudgingly) a bit of credit.

Shurmur's two seasons were held under difficult circumstances. Shurmur was a surprising choice by Holmgren in 2011 to replace Eric Mangini, and just a month after his hiring, the NFL locked out its players. That deprived Shurmur of an offseason, in which he was going to impliment a new offensive scheme (the West Coast offense). Believe it or not, the Browns had records of 2-1 and 3-3 under Shurmur before the bottom fell out in a disappointing 4-12 2011 season.

On the eve of training camp, news broke that Lerner had sold the team to Haslam. Suddenly, the "5-year plan" net and the security of having the Big Show in the building was going to be gone, with the impetus on winning if people wanted to retain their jobs. Despite that, Shurmur and Heckert trotted out a roster that was heavy on rookies and 1st-year players that were competitive in most games, but wound up a disappointing 5-11. The season ended on a 3-game losing streak, in which the Browns were outscored 96-43.

I still blame Holmgren for these last three years of 5-11, 4-12 and 5-11 ball. Holmgren was given a Brinks truck worth of money by an exasperated Lerner after the Browns stumbled to a 1-11 start under Mangini. It was expected that Holmgren would fire Mangini after the season and name himself as the head coach. However, Holmgren held on to Mangini for one more 5-11 season, despite a clash of overall philosophies, then "discorvered" the unknown Shurmur to be his hand-picked head coach one season later.

Halfway through the season, Holmgren was gone. By that point, Heckert and Shurmur were fresh out of friends, and only a miraculous finish to the regular season could save them.

It almost happened. A three-game win streak put the Browns at 5-8 and on the outer cusp of playoff contention. However, a dismal 38-21 loss to the Washington Redskins, led by fourth-round rookie backup QB Kirk Cousins, virtually sealed Shurmur's fate.

There was a mild push to retain Heckert because of some of the draft picks he had made in his three seasons. However, 14 wins in three seasons is difficult to ignore. When the teams in last year's NFL draft that picked first (Colts), second (Redskins) and fourth (Vikings) are all in the postseason while you, who picked third, are not, it's pretty indiciaitive of the job Heckert and Shurmur had done.

The trade of Julio Jones to the Falcons, the non-trade to obtain Robert Griffin III and the drafting of 28-year-old Brandon Weeden with the 22nd overall pick are the most heavily scrutinized moves, and Joe Cleveland actually supported all three of those maneuvers.

Essentially, Haslam and Banner had to do this to remake this once-proud franchise in their image. They want a "strong personality" at head coach, which is why they are hiring the coach first and the GM/personnel director second. You can say the Browns did that twice before and it failed both times when they hired Butch Davis and Mangini. However, the common denomonator in both of those hiring were the hand's-off, no-accountability Lerner family ownership.

Haslam is about as hand's on an owner as you want without him becoming meddling. Banner is a proven football executive that oversaw the rebirth of a Philadelphia Eagles organization that had fallen on hard times. I think they know what they're doing.

College coaches like Alabama's Nick Saban, Oregon's Chip Kelly, Penn State's Bill O'Brien and Syracuses's Doug Marrone are on the radar, as are NFL coordinators such as the 49ers' Greg Roman, the Falcons' Dirk Koetter, the Bengals' Jay Gruden and the Colts' Bruce Arians (who was once the Browns' offensive coordinator and may wind up winning the NFL Coach of the Year Award for the job he did helping Indy reach the playoffs in the stead of regular head coach Chuck Pagano). Ex-Bears head coach Lovie Smith is rumored to have been contacted by the Browns, and they may be interested in Cowboys head coach Jason Garrett if Jerry Jones fires him tomorrow or the next day.

All of the current assistants are under contract and can be retained by the new coach. They will be granted permission to interview for other jobs. There still is a chance that defensive coordinator Dick Jauron is retained by the new head coach.

Both the new coach and the new GM/personnel director will report directly to Banner, who will report directly to Haslam. Haslam and Banner want a coach who will command respect by the players, the media and the fanbase that will help mold this team into a winner. They will give the new coach equal say in the final roster, and he will be expected to work in concert with the new GM. Since Banner is the de-facto poobah and he and Haslam are conducting the searches, both decided it was imperitive to hire a head coach first.

If you think about, NONE of the models have worked for the Browns. Carmen Policy hired Dwight Clark as his GM, who then hired Chris Palmer as the team's first expansion head coach. Five wins and two seasons later, Palmer was out and Clark's authority was ursupped by the incoming Butch Davis.

Davis brought along his former University of Miami cronie Pete Garcia to be his Director of Player Personnel. Three-and-half seasons later, despite a 9-7 playoff season in 2002, Davis resigned and Garcia followed him out the door.

Next, Lerner hired Phil Savage to be his new GM, and Savage tapped Romeo Crennel, the Patriots' DC during their three Super Bowl wins in a four-year span, to be his new head coach. Savage barely lasted the first season due to a power struggle with then-team President John Collins. Four seasons later, Savage and Crennel were fired in one-fell swoop by Lerner.

Lerner was heavily rumored to hire former Patriots GM Scott Pioli as his GM. However, his love affair with fired Jets' coach Eric Mangini changed all that. Lerner quickly hired Mangini without hiring a GM, and most of the experienced GM candidates that were available (such as Pioli and Tom Dimitroff) passed on the job. Mangini reccommended George Kokinis to be his new GM, and one failed draft later, Kokins was fired and Lerner was willing to give ANYONE a boatload of cash to help save him from the mess his franchise was becoming.

I believe that if Nick Saban wants to leave Alabama, the job is his. I don't think he'd leave Alabama, but there are some sources that say that Saban could leave if his Crimson Tide win the national championship later this week. The only job on his radar is the Browns job, where he once served as the defensive coordinator with great success.

Chip Kelly has become the darling coach prospect. However, he runs a gimmicky offense with Oregon that I don't think can succeed in the NFL. Let the Eagles and Chargers fall over themselves to try to hire him. I'd rather have Bill O'Brien if you're going the college-coach route.

Josh McDaniels, the former Patriots offensive coordinator, already took himself out of the equation for any head coach openings (not many Browns fans were unhappy to hear that), and it looks like Jon Gruden and Bill Cowher aren't in any hurry to resume their coaching careers. If either them got hired by the Browns, I'd be surprised.

I'm anxious to see what happens these next few days. I'm willing to show Haslam and Banner my confidence as a Browns fan on what they can do. I really have no other choice.

Until next time, Happy New Year to you all, and remember that Cleveland Rocks!